Classic Mini Enthusiasts Cheltenham was created by co-founders Jay Whiting and Olly Brooks. CMEC started with a conversation in Olly’s garage surrounded by various 998 engine blocks, discussing how some clubs have no direction, future plans and in some cases, no real identity. As enthusiasts, we decided to tackle the issues, and thus CMEC was born. Now that we had a name, we wanted to turn that into a brand and started working on logo design, which, after many renditions, ended up with what you all see today.
DIRECTION. We started with nothing but motivation and an idea that turned into CMEC, first found as a Facebook page late in 2024. This pushed us to create our clothing and accessories brand (yes I know, most clubs have clothing) but we went a little further, we contacted and got involved with a chemist, yep that’s right we wanted to help look after our members prides and joy as well hence our valeting products were formed. We have not stopped at that, we are constantly working on new ideas…. look out for future news on our social media outlets.
FUTURE PLAN. All the best laid plans change. We started with just a Facebook group, then came this website. We are working on adding a full-function blog section. We do have other plans, but some take longer to plan out, build and test. We also have plans for future development, but that’s where it is at the moment, the future.
Classic Mini Enthusiasts Cheltenham (CMEC.CLUB) has worked hard to deliver its brand. Many hours have gone into the design of its logo, its products and commercial range. All of its Artworks, Titles, Watermarks and names are registered.
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All Rights Reserved.
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